Salvado

While working at the brand agency Cruce Design Group I had the opportunity of working on a proposal for brand redesign and packaging for Salvado, a whole wheat cracker brand from El Trigal.

Targeted to a new health concerted audience, the strategy behind the proposal aims to connect with the audience trough an organic aesthetic and trend elements combined to achieve a cool and relaxed look and feel.     

 
 
salvado_02.jpg
Salvado_01.jpg